Travel

Direct bookings up 55% after a booking-engine rebuild

A MatterTech engagement with Sphinx Tours.

Sphinx Tours project — MatterTech case study
The challenge

Sphinx Tours was paying 25% commission to OTAs because their own booking flow lost two out of three customers mid-booking, especially on mobile and for international visitors.

What we built

A redesigned booking flow informed by usability testing: three steps instead of seven, live availability, multi-currency pricing, and card payments for international guests plus InstaPay for locals. Arabic and English, fully RTL.

Next.js Node.js Stripe Paymob PostgreSQL
Results

The numbers that matter

2.1×

booking conversion

+55%

direct bookings

−25%

OTA commission share

Our website went from a brochure to our most profitable sales channel.

Karim Lasheen — Managing Director, Sphinx Tours
Karim Lasheen
Managing Director, Sphinx Tours

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