Travel
Direct bookings up 55% after a booking-engine rebuild
A MatterTech engagement with Sphinx Tours.
The challenge
Sphinx Tours was paying 25% commission to OTAs because their own booking flow lost two out of three customers mid-booking, especially on mobile and for international visitors.
What we built
A redesigned booking flow informed by usability testing: three steps instead of seven, live availability, multi-currency pricing, and card payments for international guests plus InstaPay for locals. Arabic and English, fully RTL.
Next.js Node.js Stripe Paymob PostgreSQL
Results
The numbers that matter
2.1×
booking conversion
+55%
direct bookings
−25%
OTA commission share
Our website went from a brochure to our most profitable sales channel.
Karim Lasheen
Managing Director, Sphinx ToursHave a project in mind?
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